Post Details

The Mahakumbh Mela, one of the world's largest religious gatherings, is expected to add $23 billion to India's economy, according to government estimates. Held once every 12 years in Prayagraj, Uttar Pradesh, the six-week-long event draws millions of pi

Coca Cola -

The Mahakumbh Mela, one of the world's largest religious gatherings, is expected to add $23 billion to India's economy, according to government estimates. Held once every 12 years in Prayagraj, Uttar Pradesh, the six-week-long event draws millions of pilgrims, making it a major economic driver. This year's Mahakumbh is attracting significant investment from global consumer goods companies looking to tap into the vast and diverse audience. Major brands, including Nestlé, PepsiCo, Coca-Cola, Reliance Industries, Hindustan Unilever, and Reckitt Benckiser, have launched large-scale marketing campaigns to connect with attendees ranging from farmers to corporate professionals and spiritual seekers. According to Harish Bijoor, an independent brand consultant, companies are expected to spend around Rs 36 billion ($310 million) on advertising and promotions during the festival. The Mahakumbh provides a unique opportunity for brands to boost visibility and sales, particularly amid slowing consumer spending in India. The event’s economic impact extends beyond corporate spending. Local businesses, including hotels, transport services, food vendors, and handicrafts, are seeing a surge in demand. With millions of devotees expected to visit, the Mahakumbh is a key contributor to job creation and regional development. #economy #gdp #mahakumbh2025 #government #prayagraj #news #indianstartupnews

Post media
Current Metrics
  • Reactions
    Total Reactions 19
    Like 17
    Love 1
    Wow 0
    Haha 1
    Sad 0
    Angry 0
  • Shares 2
  • Comments 0
  • Replies
Sentiment Analysis
Score 0.06
Label positive
Metrics History
Date Likes Shares Comments
Feb 14, 2025 06:52 17 2 0
Ask