The Maha Kumbh, a major religious congregation held once every 12 years in Prayagraj, northern India

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The Maha Kumbh, a major religious congregation held once every 12 years in Prayagraj, northern India, is likely to draw around 45 crore people over six weeks.The Mahakumbh pilgrimage is being billed as the greatest gathering on earth. The world's leading consumer goods firms are investing in a once-every-ten years Mahakumbh in the hopes that it will help reverse the slowdown in spending in India. About 450 million people, including farmers, millionaires, office workers, and mystics, will attend the six-week Mahakumbh mela in the northern Indian city of Prayagraj. The event has piqued the interest of global consumer goods behemoths, including Nestle, PepsiCo, Coca-Cola, Reliance Industries Ltd., Hindustan Unilever Ltd., and Reckitt Benckiser Group Plc. Mahakumbh is being touted as the biggest marketing opportunity in the world. The streets leading to the river Ganga, where Hindus believe one may wash away their sins in a dip, are lined with billboards, vendors, and branded resting spots. Follow indialinked for more current affairs updates #indialinked #mahakumbh #mahakumbh2025 #prayagraj #uttarpradesh #indianeconomy