Maaza is now Coca-Cola’s third billion-dollar brand in India, after Thums Up (2021) and Sprite (2022

Thums Up - Competitor

Maaza is now Coca-Cola’s third billion-dollar brand in India, after Thums Up (2021) and Sprite (2022). During the earnings call, CEO James Quincey highlighted the strong performance in India, stating, “Our business rebounded well in the December quarter, with volume growth driven by innovative marketing campaigns. Maaza is now our 30th billion-dollar brand.” Coca-Cola’s net revenue grew 6% to $11.5 billion in the December quarter, while full-year revenue rose 3% to $47.1 billion. The operating margin for the quarter was 23.5%, up from 21.0% last year. #CocaCola | #Maaza | #BillionDollarBrand | #ThumsUp | #Sprite | #MarketingMaverick