Global consumer goods giants are heavily investing in the once-in-a-decade Mahakumbh, hoping to boos

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Global consumer goods giants are heavily investing in the once-in-a-decade Mahakumbh, hoping to boost India’s slowing economy. The six-week event in Prayagraj is expected to attract 450 million people, making it the world’s largest gathering. Top brands like Nestlé, Pepsi, Coca-Cola, Reliance Industries, Hindustan Unilever, and Reckitt Benckiser see this as a massive marketing opportunity. Streets leading to the sacred Ganga are lined with billboards, branded resting spots, and pop-up stores. Analysts estimate companies will spend ₹36 billion ($310 million) on advertising. Despite skepticism over direct sales, Mahakumbh’s rare celestial alignment makes it even more significant. The Uttar Pradesh government has built bridges, markets, and hospitals in preparation. Businesses are leveraging this captive audience with branded blankets, pop-up shops, digital marketing, and even Kumbh-labelled debit cards. Market analyst Sachin Bobade predicts a minor but noticeable demand boost. However, he notes that overcoming the economic slowdown would require multiple Mahakumbhs. The Indian government, though, is optimistic, estimating a $23 billion injection into the economy. As the event concludes on February 26, corporate spending highlights Mahakumbh’s role as not just a spiritual gathering but a powerful economic driver. [Maha Kumbh 2025, Prayagraj, Kumbh, Indian Economy, Viral, India] #India #SpotNext #InfoBite #MahaKumbh2025 #MahaKumbh #Prayagraj #Kumbh #IndianEconomy #GDP #Economy #UttarPradesh #YogiAdityanath #Viral #Trending #UPSC #Bharat