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In the 1940s, #Pepsi recognized an untapped market among African American consumers and strategicall

Pepsi - Competitor

In the 1940s, #Pepsi recognized an untapped market among African American consumers and strategically expanded its outreach. This initiative significantly boosted Pepsi’s market share, with statistics showing that Black consumers were three times more likely to purchase Pepsi over #CocaCola. Ultimately, both companies acknowledged the immense financial opportunity and began incorporating diversity into their advertising campaigns, realizing they had been overlooking a market worth billions in potential revenue.

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  • Likes 39004
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Score 0.09
Label positive
Metrics History
Date Likes Shares Comments
Feb 14, 2025 06:12 39004 822
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